How do you get more people outdoors, adapt new technologies and also introduce a new means of funding while never losing trail of the goal of exploration and the virtue of shared knowledge?
By introducing Physical and Digital solutions that are able to work together to inspire people to explore their natural environment — that the National Geographic Society is always there as a dedicated support system for the exploration journey.
Customer Journey — Before
Mobile application to suggest locations + a location briefing consequently
Customer Journey — During
Augmented Reality Binoculars
Customer Journey — After
Application to document, archive and share new data from user to user